Exercise – If The Face Fits

If The Face Fits

Again, this exercise is broken up into 2 parts.

Part one is create a set of sample books organised into:

1.Serif for continuous text, readable at small sizes and for headings.

2.San-Serif for continuous text, readable at small sizes and for headings.

3.Script fonts that look handwritten with a pen or a brush.

4.Decorative fonts only suitable for headings or ‘fun’ uses.

5.Fixed width, techno and pixel fonts for use on the web or to give computer appearance.

The first thing I needed to do was see what Sample books looked like, I’d not seen one before and wanted to know if there was a set format or a particular body of text that should be used.

Examples found online

typeface exmaple



baskerville-sample1 Font-Examples-athleticbig Fonts-2 fonts

From what I saw, I seem to have free reign on how I put the books together, so I chose a format that I felt allowed room for a lot of different typefaces, whilst still giving a clear example of each.


Sample book serif


Sample book script


Sample book sans serif

Pixel / Computer

Sample book pixel


Sample book Decorative

The next part was to identify which of these fonts I’d use for a list of given commissions. I brainstormed each one to establish what I was trying to achieve.

Scan Scan 1

With these general ideas in mind, it was trial and error from this point:

A short story in a woman’s magazine

Face fits1v2 copy

This one seemed quite straight forward to start with, as most women’s magazines follow a similar format, but I think they can look quite dated. The magazines I looked at had both serif and San-Serif typefaces for headings, but I think using San-Serif looks a little less dated.

An advertisement in a parish magazine asking for helpers on the flower rota 


Although the font choices I used here were not my first choices, I think they work well for this use.

A poster to advertise an after school club for boys aged 13-14

Face fits3

This one was fun to do. I knew that ‘a dripping marker’ would work well, and to keep it interesting for the target audience, I got to use lots of decorative fonts.

Your friends’ engagement party

Face fits4

This one was a little trickier, the brief said ‘a flyer A5 size to send to friends as if advertising a club night’, so I needed to work out what kind of club. I looked at the decorative fonts in my sample book to establish what my options were, then tried each one to see which worked best. I think my punk option (based on the Sex Pistols album cover) worked well, with a ‘handwritten’ script to give a handmade feel to it.


Exercise – A Typographical Jigsaw Puzzle

A Typographical Jigsaw Puzzle

This exercise is a deconstructed typeface (Baskerville), which I have to put back together, so that it reads ‘the quick brown fox jumps over the lazy dog’

It aims to make me look at the characteristics of strokes, bowls and serifs that are common to all of the letterforms.


Scan 1

I looked at the example sentence, to see the direction of the serifs so that I could tell which section I would use. It was relatively straight forward, the only letters I struggled with were ‘w’ and ‘v’, as they are very similar.

Something else that I though was interesting, was how many times I had to use certain strokes, (noted on the first image) I hadn’t noticed the repetition before with this king of typeface. Creating a typeface seems like a more straight forward task now.

Typography – Research Point

Different Characters Within a Typeface

Typefaces cover not only the alphabet, but other characters as well, such as punctuation and numbers. I looked at how to find them all on my keyboard. It seems like a very basic thing to do, but I don’t think I’ve ever really done it before. I looked at the characters in both Serif and non Serif typefaces.

Screen Shot 2013-12-01 at 20.32.15

Identifying Different Typefaces

The next part of the research point was to take a magazine and look at the different typefaces used in the titles and body text. I used identifont.com to identify the different fonts used, and had a look at some other typefaces to identify their distinguishing features.

Scan 2 Scan Scan 1

It was only when I looked at the different parts of each letter whilst answering questions on identifont.com that I realised how many different typefaces are used here, I was quite surprised. Although, the website didn’t accurately identify a single typeface I was looking at, it was valuable in showing me different characteristics of how letters are made up within different typefaces.

I looked at other items, not necessarily to identify the font, but to look at how letters are formed within a typeface, and how many typefaces are used in each item.

Yellow Moon

  • Heart above the lower case i
  • flat horizontal line on lower case e
  • High curved tail on lower case t

Scan 5 Scan 4


  • Hollow letters
  • Drop shadow
  • All upper case
  • San Serif

Scan 3

IMG_0065 IMG_0066 IMG_0069 IMG_0067