Assignment – Show Me

Show me

Brief

Research Type Foundries

Design a font for use on the front of a magazine called ‘type’ and write a short article for the magazine using a range of typefaces, with typographic illustrations, drawing on all that you have learned in this section.

The article should include sections on:

What makes a typeface interesting?

How a typeface is constructed

Question Marks

The brief has a few different requirements, so I needed to break them down into more manageable sections.

Scan 3 Scan 1

Type Foundries

Scan 2

The most accessible type foundries are found online. In very basic terms, they can be broken down into free or paid for type foundries. The foundries that you pay for offer more, in that they can create custom made typefaces, whereas the free ones, you can only chose from what is there (and they’re sometimes corrupt files!)

Screen Shot 2014-01-15 at 13.16.35 Screen Shot 2014-01-15 at 13.16.05 Screen Shot 2014-01-14 at 21.49.55 Screen Shot 2014-01-14 at 21.45.24 Screen Shot 2014-01-14 at 21.44.45 Screen Shot 2014-01-14 at 21.44.12

***

The next logical thing to do was the font for the cover, then to create the cover mock up. My initial research started with looking up other OCA students’ work, to see if they had created a whole typeface or just the letters needed for the title. Then I went on to look at specialist magazine covers.

Scan

baseline_magazine copy

 Codex2_Cover_final   TYPOGRAPHY_MAGAZINE_COVER_NEW1_by_artistgraphic TYPOGRAPHY__MAGAZINE_COVER_NEW_by_artistgraphic

TYPOGRAPHY___MAGAZINE_COVER_by_artistgraphic WD184 Neuarmy_CA_Cover Baseline-magazine-cover

Screen Shot 2014-01-16 at 19.21.38

Designing the font

Scan 4 Scan 5

My idea was that I wanted the font to be relevant to the word ‘type’. To me, this means that it needed to show the mechanical consistency of of typing as opposed to illustrating a handwritten medium. This basically came down to 4 ideas. The stamped effect of a typewriter, a typewriter key, a computer keyboard and a metal typeface block.

Reference images

18656cc244ba999ca3ff1fbcaa39e3d8-d4xd2lg Apple-Wireless-Keyboard Keyboard_keys_with_light

typewriter-keys keys1

KONICA MINOLTA DIGITAL CAMERA Woodtype-font

Typewriter nerd typecast

My ‘type’ mock ups

Screen Shot 2014-01-21 at 22.24.06TYPE MIXED

I decided that I wanted to cover all of my ideas, so created the title out of all 4 of my ideas. I came up with a few versions, so that I could decide which looked best on the cover mock up.

Cover Mock up

The main thing I noticed about the covers I had looked at were that the images were background images, rather than being a focal point. I like the idea of this, so tried to come up with something that hinted at the contents of the articles.

Scan 6 Scan 7

question mark bground question cover2 Question construction letter constr cover

Until I put together the first two ideas, I thought that they were a given, but in reality, they are far to busy and cluttered to work or give the effect I was after. So it came down to the second two. With these, I was going down the ‘construction’ route (based on How is a typeface constructed?) The only way to decide from here was to ad the title and subheadings to see which worked best.

Screen Shot 2014-01-21 at 21.58.28 Screen Shot 2014-01-21 at 21.57.47 Screen Shot 2014-01-21 at 21.56.29

Screen Shot 2014-01-21 at 21.55.11 Screen Shot 2014-01-21 at 21.53.28 Screen Shot 2014-01-21 at 21.52.31 Screen Shot 2014-01-21 at 21.51.28 Screen Shot 2014-01-21 at 21.50.55 Screen Shot 2014-01-21 at 21.48.11

With these elements in place, I noticed two things. 1. The large question mark looked like a cover of a ‘Which?’ magazine. 2. The title looks rubbish! It doesn’t sit well on the page and the individual shapes do not compliment each other.

Based on the covers I’ve seen, I decided to try the simplest of the title designs.

Screen Shot 2014-01-21 at 22.59.01 Screen Shot 2014-01-21 at 22.59.12

Screen Shot 2014-01-22 at 13.00.33

I’m much happier with this title, then I played with the subheadings to see what made them easier to read.

Final Cover

Cover final

How is a typeface constructed?

I chose to do this article first, because with an understanding of this information, it can lead on nicely to ‘what makes a typeface interesting?’

Below is a brainstorm covering what I think is essential to the article. From here I put together the text and images I wanted to include, then saved them so that I could collate all 3 articles at the same time and play with the layout.

Scan 9

What makes a typeface interesting?

Scan 8

This was a really tough article to write, because what I may think is interesting, someone else might find boring or unattractive. I was concerned about settling on this view, so I joined Twitter and tweeted Erik Spiekermann:

Screen Shot 2014-01-22 at 19.49.44

…It is, essentially, down to preference. So again, I typed up an article and saved it as I did with the other articles.

Question Marks

Scan 10

Layout Research

Screen Shot 2014-01-16 at 19.21.56 ulc_lg

Scan 11 (ideas)

I wasn’t sure how my body text and images were going to sit together, I liked the idea of columns, so I tried that first.

Screen Shot 2014-01-28 at 20.05.37

With the style of title layout I had chosen, it was clear early on that columns wouldn’t work. I didn’t want to limit the title to half a page because it would have confused the hierarchy.

Final Article

I’m happier with the articles being separated this way, and with the question mark section being a little add on. I chose to do it this way, because it didn’t follow on as naturally as the first two.

Print

Critique

Overall, I am pleased with the outcome of this assignment. It was daunting, because the brief asked a lot of different things and I wasn’t sure how well the elements would come together. I feel that I have covered everything and explained my thought processes and reasonings clearly.

Response to Tutor Feedback

I wrote notes on the feedback for the whole unit (most of which refer to the final assignment)

Scan

Front Cover

My first response was to look up the covers of The Face, Ray Gun and Creative Review

The Face – This is probably my least favourite of the 3 publications, I like the one large, bold image, but it seems to sit in a miscellaneous category. The newer version of the title, looks less thought out and distinctive in comparison to the older version (Neville Brody) which has a more specialist feel about it, these covers also seem to work more with contrasting colours, which gives a more interesting, eye-catching effect. If you removed the title of the newer editions, I’m not sure that it would be recognisable as The Face.

IMG_8521grace facebrody-1

ContentImage-28-40255-theface2000march01 The-Face-Vol-3-No.-73 1Beyoncé-on-the-cover-of-The-Face-Magazine-Oct-2003  9yd8th2i212552i

Ray Gun – I love the Ray Gun covers, and David Carson’s work in general. It’s total disregard for the conventional, the ‘rules’ leaves the viewer finding something new or unseen with each glance. It’s a style that I struggle to emulate – I seem to work in a ‘everything in it’s place’ way, which is hard to break.

OLYMPUS DIGITAL CAMERA 55283439b78880520459682e23a470a1.gif 1994-08-raygun-cover-story-cover raygun4 PicMonkey Collage

This lead me onto Rick Poynor’s No more Rules: Graphic Design and Postmodernism – For me he falls into the same category as David Carson – He talks about learning to disregard the accepted rules of type, it’s reassuring that this was a big learning curve for him too.

Images from his book:

Screen Shot 2014-06-28 at 10.53.12 Screen Shot 2014-06-28 at 10.53.25 Screen Shot 2014-06-28 at 10.54.07

Creative Review – I like these covers, they are bold and distinctive.

creative review may 2010 cover (blog) chrade chin chuck RAW DESIGN boot-indoors-with-simple-type

Final Cover

In light of feedback and further research, I decided that my previous final cover was a little weak – there wasn’t any particular part that stood out. I thought that one bold/strong image would have more of an impact. I also wanted to move in the direction of the Ray Gun covers, in that I wanted there to be more to see when you looked for a second or third time.

I went back to my ‘construction’ image, I flipped the lower hook to balance the image out, and changed the colour and texture of the ? to add some contrast. Then I just needed to rearrange the layout.

This is a much better cover than my first, but I am still finding it difficult to break my conventional text habits.

Cover final

Below is my final cover design.

I’ve played with the background text, and I happy that I am heading in the right direction as far as using my interests to shape my design, but feel that it may be a long process.

Cover final

Article

The main point with my article was that it is cramped, there is very little white space, and ideally, it needs to go across a double page spread as oppose to one.

I looked at articles from the above publications, but felt that they were more style over substance, which may suit them, but was not what I wanted for my articles.

2-3

tumblr_mxnje1u1Ss1rmvg2eo1_1280

Final Article

I set about adding more space and increasing the font size, to make the article easier on the eye and more readable. I think these changes made a big difference.

Main article Main article2

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s